The video, released on June 6, (my birthday) visualizes the track’s distaste for Instagram posing, while sympathizing with the insecurities that produce fake-flexing.
Directed by Tyler Yee, the clip opens with Aoki in bed, photographing the sunrise through the trees, and posting online, “RISE AND GRIND! Early Bird Gets The Worm!” Then he goes back to sleep. The rest of the video depicts similar examples of people, in moments of aspiration, posting photos and captions that don’t reflect their real life.
Even Yachty, who rose to fame on social media and SoundCloud, admits to hiding behind photos. “In front of the camera screen/I make it look just like a movie scene/ Diamonds on my hand, call me Lord of The Rings/Still insecure behind the scenes, though,” he raps.
The track is Aoki and Lil Boat’s second collaboration, following their single last summer with Migos, “Night Call.” Yachty also recently appeared in Cuban Doll’s “Bankrupt (Remix)” visuals, along with the video for “Solitaire,” the first single by his supergroup with Migos and Gucci Mane.
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